B2B Strategy Director for Enterprise Growth

Initiative; Chicago (IL); Hybrid; USD 315,000 - 385,000; Full time

Job summary

Initiative, a leading B2B practice within Omnicom, seeks a senior strategist to lead four priority client relationships and shape integrated marketing roadmaps. You will partner with C-suite and cross-functional teams to align brand, demand, and sales objectives with measurable outcomes.

The role requires deep B2B knowledge, strategic vision, and the ability to translate market intelligence into actionable plans, while expanding the client’s Omnicom ecosystem through new capabilities.

Qualifications

• Approximately 12–15+ years of experience in B2B marketing, strategy, or agency leadership.
• Track record advising complex B2B organizations and senior client stakeholders.
• Demonstrated ability to lead multiple major client relationships simultaneously.
• Strong executive presence and ability to translate complex concepts into clear recommendations.

Responsibilities

• Serve as senior strategic and relationship lead for four priority B2B clients.
• Build trusted relationships with senior leaders including C-suite stakeholders.
• Translate complex business challenges into actionable marketing and media strategies.
• Provide senior-level guidance ensuring work is strategically rigorous and tied to business outcomes.
• Identify opportunities to expand client relationships by introducing Omnicom capabilities and solutions.
• Lead development of integrated B2B strategies spanning brand, demand generation, and account growth.

Skills

B2B Marketing Leadership

Strategic Account Leadership

Executive Relationship Management

ABM Strategy & Execution

Cross-Functional Leadership

Tools

ABM Platforms

CRM/Salesforce

Marketing Automation

Data Analytics

Job description

Initiative, a leading B2B practice within Omnicom, seeks a senior strategist to lead four priority client relationships and shape integrated marketing roadmaps. You will partner with C-suite and cross-functional teams to align brand, demand, and sales objectives with measurable outcomes.

The role requires deep B2B knowledge, strategic vision, and the ability to translate market intelligence into actionable plans, while expanding the client’s Omnicom ecosystem through new capabilities.