Director, B2B Media Strategy & Growth

Marketbridge; Boston (MA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Time Off

Health Benefits

Financial Security

Growth & Learning

Tech Perks

Job summary

Marketbridge, a leading B2B marketing agency in the Boston area, seeks a Director of Media Strategy to lead the development and execution of integrated media strategies for enterprise clients. You will work with cross-functional teams to build best-in-class campaigns that deliver measurable business results and strengthen client partnerships.

The role requires 8+ years in media strategy and hands-on experience with programmatic platforms like The Trade Desk and DV360, along with strong

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in media strategy, planning, and buying, preferably in an agency.
• Strong experience developing and executing media strategies for B2B clients.

Responsibilities

• Develop comprehensive B2B media strategies aligned with client objectives and business goals.
• Translate broader marketing strategies into actionable, full-funnel media plans.
• Identify and evaluate media opportunities across programmatic, paid social, SEM, and trade publications.
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
• Lead or support client conversations related to media strategy, planning, and optimization.
• Oversee media budgets, vendor relationships, and negotiations to maximize value.
• Guide and mentor media team members and foster cross-functional collaboration.

Skills

Media strategy

Media planning

Media buying

Client communication

Team leadership

Education

Bachelor's degree

Tools

The Trade Desk

DV360

Job description

Marketbridge, a leading B2B marketing agency in the Boston area, seeks a Director of Media Strategy to lead the development and execution of integrated media strategies for enterprise clients. You will work with cross-functional teams to build best-in-class campaigns that deliver measurable business results and strengthen client partnerships.

The role requires 8+ years in media strategy and hands-on experience with programmatic platforms like The Trade Desk and DV360, along with strong