B2B Growth Marketing Lead – Campaigns & Automation

Southeastern Laundry Equipment; Atlanta (GA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Southeast Laundry Equipment Sales, Inc. is seeking a Marketing Manager to lead marketing planning, execution, and measurement across its divisions. This hands-on role owns marketing systems, calendars, campaigns, and reporting, coordinating with Sales Leadership, RSMs, and external partners.

The incumbent will drive digital and direct campaigns, nurture programs, and event support while aligning marketing with business objectives and growth. A strategic thinker with execution skills is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 5+ years of marketing experience in a B2B, distribution, equipment, manufacturing, service, and sales-driven organization.
• Hands-on proficiency with Mailchimp and HubSpot for building and executing campaigns, managing contacts, segmentation, automation, and reporting.

Responsabilités

• Develop and manage annual and quarterly marketing plans across divisions and territories.
• Maintain a comprehensive marketing calendar and coordinate campaigns, events, and initiatives.
• Translate sales objectives into targeted campaigns and programs across customer segments and geographies.
• Build and execute campaigns to generate leads and sales opportunities; support new territories and market-entry efforts.
• Create and maintain sales collateral, presentations, and customer communications.

Connaissances

Marketing strategy

B2B marketing

Mailchimp

HubSpot

CRM systems

Campaign management

Lead generation

Email marketing

Project management

Data analysis

Formation

Bachelor's degree in Marketing/Business

Outils

Mailchimp

HubSpot

CRM systems

Description du poste

Southeast Laundry Equipment Sales, Inc. is seeking a Marketing Manager to lead marketing planning, execution, and measurement across its divisions. This hands-on role owns marketing systems, calendars, campaigns, and reporting, coordinating with Sales Leadership, RSMs, and external partners.

The incumbent will drive digital and direct campaigns, nurture programs, and event support while aligning marketing with business objectives and growth. A strategic thinker with execution skills is essential.