Salesforce Marketing Cloud & Email Automation Manager

Carolina Cat; Charlotte (NC); On-site; USD 85,000 - 120,000; Full time

Job summary

Carolina Cat is seeking a Marketing Automation & Email Marketing Manager to own the marketing automation platform and email program end-to-end. The role requires deep Salesforce Marketing Cloud and Data Cloud expertise, with a focus on designing data-driven, personalized customer journeys and managing all email campaigns and reporting.

Collaborate with marketing, IT, sales, and divisional teams to maximize platform potential, optimize campaigns for ROI, and stay current with feature releases and

Qualifications

• 4-year degree in marketing, design, communications, business administration or related field is required.
• 3+ years of progressive, hands-on experience in marketing automation or a closely related digital marketing role.
• Deep knowledge of Salesforce Marketing Cloud and Data Cloud is required.
• Experience with Salesforce Data Cloud and data unification strategies preferred.
• Proven experience developing and executing omni-channel marketing automation programs.
• Strong understanding of data modeling, data integration, and data governance principles.
• Proficiency in HTML/CSS required; AMPscript and SQL are required.
• Experience with Adobe Creative Cloud recommended.

Responsibilities

• Own the marketing automation platform and email marketing program end-to-end.
• Design and execute data-driven, personalized customer journeys across channels.
• Manage email campaigns, distribution, and performance reporting.
• Develop audience segmentation strategies; optimize campaigns for ROI.
• Collaborate with marketing, IT, sales, and divisional teams to align strategies.
• Translate business needs into technical requirements for journey and campaign builds.
• Stay current on Salesforce Marketing Cloud/Data Cloud features and trends.

Skills

Usability & UX

Analytical thinking

Executive-level reporting

Communication

Project management

Cross-team collaboration

Education

Bachelor's degree in marketing, design, communications, business administration or related field

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

AMPscript

SQL

HTML/CSS

Adobe Creative Cloud

Job description

Carolina Cat is seeking a Marketing Automation & Email Marketing Manager to own the marketing automation platform and email program end-to-end. The role requires deep Salesforce Marketing Cloud and Data Cloud expertise, with a focus on designing data-driven, personalized customer journeys and managing all email campaigns and reporting.

Collaborate with marketing, IT, sales, and divisional teams to maximize platform potential, optimize campaigns for ROI, and stay current with feature releases and