Marketing Automation Lead: Marketo & Salesforce Expert

Siemens AG

Raleigh (NC)

On-site

USD 75,000 - 129,000

Full time

12 days ago

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Benefits offered by this job

Health and wellness benefits

Job summary

Siemens AG in Raleigh, North Carolina, is seeking a Marketing Automation Manager to lead and optimize B2B marketing programs powered by Marketo and Salesforce. You’ll collaborate across Marketing, Sales, IT, and Revenue Operations to ensure accurate data flow, campaign execution, and performance measurement.

The role requires 5–8 years in Marketing/Revenue Operations, strong Marketo/Salesforce proficiency, and experience with AI-enabled marketing tools.

Qualifications

Bachelor's degree in Marketing, Information Systems, Business, or related field.
5-8 years of experience in Marketing Operations or Revenue Operations, preferably in a B2B SaaS environment.
Advanced proficiency with Marketo and Salesforce is required.
Experience with Qualified or similar AI, conversational AI, or SDR platforms is preferred.
Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics.

Responsibilities

Support the execution of Marketo-based marketing programs, including email campaigns, nurture programs, webinars, events, newsletters, content marketing, and go-to-market initiatives.
Build and maintain campaign assets in Marketo and Qualified, including emails, forms, landing pages, templates, nurture streams, and audience segments.
Perform database maintenance and segmentation activities, including list pulls, uploads, data enrichment, lead assignment updates, and reporting.
Develop and implement A/B testing plans based on established protocols, campaign hypotheses, and prior performance insights.
Monitor lead flow from website to Marketo to Salesforce, identify process issues, and recommend improvements to drive accuracy and efficiency.
Troubleshoot routine data and system issues within marketing operations platforms and advance more complex issues as needed.
Document and maintain campaign processes and workflows to support accurate data quality, and campaign execution.
Partner with Marketing and Sales team members to gather campaign requirements, provide status updates, and support campaign analysis.
Assist with marketing technology stack enhancements, including requirements gathering, testing, documentation, and integration support.
Prepare recurring reports on campaign effectiveness, email performance, lead engagement, conversion metrics, and other marketing operations indicators.
Analyze performance by audience segment, campaign, company classification, and other meaningful dimensions to identify trends and optimization opportunities.
Support evolving business needs by contributing to additional projects, initiatives, and responsibilities as required.