Marketing Automation Manager

Siemens; Raleigh (NC); On-site; USD 75,000 - 129,000; Full time

Job summary

Siemens in Raleigh, NC seeks an experienced Marketing Automation Manager to support B2B programs and optimize the marketing automation stack across Marketo, Salesforce, and other platforms. You will partner with Marketing, Sales, IT, and Revenue Operations to ensure campaign execution, lead flow, and performance measurement are executed with precision.

You’ll own asset creation in Marketo/Qualified, manage database segmentation, test campaigns end-to-end, and drive improvements via data-driven

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• 5–8 years in Marketing Operations or Revenue Operations, B2B SaaS preferred.
• Strong Marketo and Salesforce experience with campaign execution.
• Experience with marketing tech administration, analytics, and reporting.

Responsibilities

• Support Marketo-based programs: emails, nurture, webinars, events, newsletters.
• Build assets in Marketo and Qualified: emails, forms, landing pages, templates.
• Perform database segmentation, lead assignment, data enrichment, and reporting.
• Collaborate with Marketing and Sales to test campaigns end-to-end and ensure accessibility.
• Develop A/B tests and analyze performance to drive improvements.
• Monitor lead flow from website to Marketo and Salesforce, identify issues.
• Troubleshoot data/system issues in marketing platforms; escalate as needed.
• Document campaign processes and workflows to ensure data quality.
• Gather requirements from stakeholders and support campaign analysis.
• Assist with marketing tech enhancements, testing, and integration support.
• Prepare recurring reports on campaign effectiveness and metrics.
• Analyze performance by audience, campaign, and company classification for optimization.
• Contribute to additional projects as business needs evolve.

Skills

Attention to detail

Cross-functional collaboration

Communication

Project management

Analytical thinking

Education

Bachelor's degree in Marketing, Information Systems, Business

Tools

Marketo

Salesforce

Qualified

Asana

Monday.com

Job description

At Siemens, we help organizations transform maintenance and operations through connected insights, AI-powered technology, and intelligent asset management solutions. Our software enables customers to manage the full lifecycle of assets, facilities, and infrastructure while improving efficiency, reducing risk, and optimizing long‑term investments. By connecting data, people, and processes, we empower organizations to make smarter decisions, maximize asset performance, and achieve more resilient operations.

Description

The Marketing Automation Manager supports B2B marketing programs by building, optimizing, and maintaining the systems that power revenue‑generating campaigns. This role partners with Marketing, Sales, Revenue Operations, IT, and Demand Generation to ensure campaign execution, marketing automation, lead flow, and performance measurement are effectively managed across Marketo, Qualified, Salesforce, and other go‑to‑market technologies.

You’ll make an impact by

• Support the execution of Marketo‑based marketing programs, including email campaigns, nurture programs, webinars, events, newsletters, content marketing, and go‑to‑market initiatives.
• Build and maintain campaign assets in Marketo and Qualified, including emails, forms, landing pages, templates, nurture streams, and audience segments.
• Perform database maintenance and segmentation activities, including list pulls, uploads, data enrichment, lead assignment updates, and reporting.
• Partner with Digital Marketing to test campaigns end‑to‑end and ensure they meet accessibility standards, digital best practices, and compatibility requirements across supported browsers and web configurations.
• Develop and implement A/B testing plans based on established protocols, campaign hypotheses, and prior performance insights.
• Monitor lead flow from website to Marketo to Salesforce, identify process issues, and recommend improvements to drive accuracy and efficiency.
• Troubleshoot routine data and system issues within marketing operations platforms and advance more complex issues as needed.
• Document and maintain campaign processes and workflows to support accurate data quality, and campaign execution.
• Partner with Marketing and Sales team members to gather campaign requirements, provide status updates, and support campaign analysis.
• Assist with marketing technology stack enhancements, including requirements gathering, testing, documentation, and integration support.
• Prepare recurring reports on campaign effectiveness, email performance, lead engagement, conversion metrics, and other marketing operations indicators.
• Analyze performance by audience segment, campaign, company classification, and other meaningful dimensions to identify trends and optimization opportunities.
• Support evolving business needs by contributing to additional projects, initiatives, and responsibilities as required.

This Is How You'll Win Us Over

• Bachelor's degree in Marketing, Information Systems, Business, or a related field, or equivalent relevant professional experience.
• 5-8 years of experience in Marketing Operations or Revenue Operations, preferably within a B2B SaaS environment.
• Experience supporting B2B demand generation, customer marketing, and sales programs through marketing automation platforms.
• Advanced proficiency with Marketo and Salesforce is required.
• Experience with Qualified or similar agentic AI, conversational AI, or SDR platforms is preferred.
• Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics.
• Strong attention to detail and the ability to manage multiple priorities in a fast‑paced environment.
• Demonstrated problem‑solving skills with the ability to identify issues, recommend solutions, and drive improvements.
• Strong project management, communication, and stakeholder management skills.
• Excellent written and verbal communication skills, with the ability to translate technical concepts, requirements, and performance insights for technical and non‑technical audiences.
• Customer‑focused perspective with the ability to collaborate effectively across Marketing, Sales, Sales Operations, IT, and Demand Generation teams.
• Experience managing campaign requests, dependencies, timelines, and deliverables in a project management platform such as Asana, Monday, etc.
• Experience in cybersecurity, software security, SaaS, or technology organizations is preferred.

You’ll thrive even more if you also bring

• Certifications in relevant marketing technology platforms (e.g., Marketo, Salesforce).
• A self‑starter mindset—demonstrated initiative, comfort with ambiguity, and a passion for optimizing processes.
• Experience supporting go‑to‑market organizations that use AI technologies to enhance decision‑making, improve efficiency, and accelerate business results.
• Knowledge of lead lifecycle management, marketing attribution, and campaign performance optimization.
• Familiarity with marketing analytics, data enrichment, and automated lead qualification tools.
• Passion for continuous learning and staying current with MarTech trends.

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

At Siemens, you'll have the opportunity to grow your career while helping organizations operate smarter, safer, and more sustainably. We foster a culture of innovation, collaboration, and continuous learning, where employees are empowered to make a difference every day.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

Siemens maintains a Drug Free workplace in accordance with applicable law.

$74,970 $128,520