B2B Marketing Operations & Demand Gen Lead

Ayming; Houston (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-friendly

401(k) match

Excellent benefits

Flexible work arrangements

Professional development opportunities

Job summary

Ayming is seeking a Marketing Operations Manager to drive demand generation, manage marketing technology, and align marketing with sales to grow a robust pipeline. You will design integrated campaigns, optimize analytics, and oversee events, content, and ABM initiatives.

You'll partner with tax and advisory experts to deliver compelling content while maintaining brand consistency and process discipline across the marketing organization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in B2B marketing, demand gen, marketing ops, or professional services marketing.
• Experience supporting consulting, advisory, financial services, tax, accounting, or legal professional services.
• Proven track record of generating qualified leads and contributing to sales pipeline growth.
• Experience managing CRM and marketing automation platforms.

Responsibilities

• Design and launch lead generation programs across digital, email, content, events, and channels to fuel our advisory pipeline.
• Lead scoring, qualification, and nurturing in partnership with sales; implement ABM for strategic prospects.
• Own marketing tech stack and data quality; optimize campaigns and measure ROI.
• Shape annual marketing strategy and budget; collaborate with subject matter experts to create case studies and thought leadership content.
• Lead trade shows, conferences, and client events; manage vendor relationships and turn events into measurable pipeline.

Skills

Demand generation

Marketing operations

CRM

Marketing automation

Analytics

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM platforms

Marketing automation tools

Analytics tools

Job description

Ayming is seeking a Marketing Operations Manager to drive demand generation, manage marketing technology, and align marketing with sales to grow a robust pipeline. You will design integrated campaigns, optimize analytics, and oversee events, content, and ABM initiatives.

You'll partner with tax and advisory experts to deliver compelling content while maintaining brand consistency and process discipline across the marketing organization.