B2B Marketing Manager: Website, SEO & Proposals

Construction Material Testing; Allentown (Lehigh County); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, and qualification libraries, and to drive campaigns that support business development. You will partner with engineers to generate technical articles and case material, ensuring content calendars stay on track and messaging remains consistent.

We expect 5+ years in B2B marketing, with hands-on experience in modern website stacks, analytics, and CRM.

Qualifications

• 5+ years in B2B marketing with industry sector experience.
• Hands-on with website stacks, search analytics, and CRM.
• Experience building proposals or qualifications for professional services.
• Organized and calendar-driven with curiosity about geotechnical topics.

Responsibilities

• Own the company website and SEO performance.
• Develop qualifications packages, project sheets, resumes, and proposal templates.
• Produce content calendar with engineers and subject matter experts.
• Run campaigns (email, LinkedIn, events) and report results monthly.
• Maintain brand, messaging, and claims across all public channels.
• Collaborate with business development on market expansion.

Skills

B2B marketing

AEC sector experience

Website analytics

CRM proficiency

Copywriting

Proposals library

Calendar management

Curiosity about geotechnical topics

Tools

CRM systems

Website analytics tools

Content management systems

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, and qualification libraries, and to drive campaigns that support business development. You will partner with engineers to generate technical articles and case material, ensuring content calendars stay on track and messaging remains consistent.

We expect 5+ years in B2B marketing, with hands-on experience in modern website stacks, analytics, and CRM.