B2B Marketing Lead: Website, SEO & Proposals

Construction Material Testing; Southaven (MS); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, and drive the content calendar with engineers for technical articles and case material. You will run campaigns across email, LinkedIn, events, and direct outreach, reporting results monthly.

The role focuses on consistent branding and messaging across all public channels and contributes to business development through measurable proposals.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Has built proposals or qualifications packages for professional services pursuits.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

SEO & analytics

CRM proficiency

Proposal writing

Content strategy

Tools

Content management system (CMS)

Marketing automation

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, and drive the content calendar with engineers for technical articles and case material. You will run campaigns across email, LinkedIn, events, and direct outreach, reporting results monthly.

The role focuses on consistent branding and messaging across all public channels and contributes to business development through measurable proposals.