B2B Marketing Manager: Website, Proposals & Campaigns

Construction Material Testing; Auburn (ME); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website, manage the qualifications library, and drive technical content. You will lead campaigns across email, LinkedIn, events, and direct outreach, reporting monthly on results and market progress.

You will collaborate with engineers to produce technical articles and project stories, maintain accurate branding, and ensure messaging is consistent across all channels and materials.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

SEO analytics

CRM experience

Copywriting

Campaign management

Tools

CRM software

Job description

Construction Material Testing seeks a Marketing Manager to own the website, manage the qualifications library, and drive technical content. You will lead campaigns across email, LinkedIn, events, and direct outreach, reporting monthly on results and market progress.

You will collaborate with engineers to produce technical articles and project stories, maintain accurate branding, and ensure messaging is consistent across all channels and materials.