B2B Marketing Manager: Website, SEO & Proposals Lead

Construction Material Testing; Kenosha (WI); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and search program, build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit. You will produce the content calendar with engineers and run campaigns for markets the company is opening, reporting results monthly.

You will keep brand messaging accurate across channels, analyze performance, and collaborate with the lab manager on technical content.

Qualifications

• 5+ years in B2B marketing, with 2+ in AEC/construction/engineering/industrial services.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services.
• Organized enough to run a calendar and curious to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

Website analytics

CRM

Copywriting

Proposals/packages

Campaign planning

Job description

Construction Material Testing seeks a Marketing Manager to own the website and search program, build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit. You will produce the content calendar with engineers and run campaigns for markets the company is opening, reporting results monthly.

You will keep brand messaging accurate across channels, analyze performance, and collaborate with the lab manager on technical content.