B2B Marketing Manager — Website, Proposals & Growth

Construction Material Testing; Worcester (MA); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, and local search presence, while building a rigorous qualifications library and proposal templates.

You will collaborate with engineers to generate technical articles, project stories, and case materials, and manage campaigns across email, LinkedIn, and events. The role emphasizes measurable outcomes and brand consistency.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B Marketing

AEC Experience

Website & SEO

CRM Proficiency

Proposal Writing

Tools

CRM Software

Analytics Tools

Content Management System

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, and local search presence, while building a rigorous qualifications library and proposal templates.

You will collaborate with engineers to generate technical articles, project stories, and case materials, and manage campaigns across email, LinkedIn, and events. The role emphasizes measurable outcomes and brand consistency.