B2B Marketing Manager: Proposals, SEO & Campaigns

Construction Material Testing; Santa Fe (NM); On-site; USD 75,000 - 100,000; Full time

Job summary

The Marketing Manager at Construction Material Testing will own the company website and its search performance, manage the qualifications library and proposal templates, and collaborate with engineers to produce technical content and case studies.

Responsibilities include running multi-channel campaigns, maintaining brand consistency, and reporting monthly results to drive business development in new markets.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM
• writes clean, specific copy
• Has built proposals or qualifications packages for professional services pursuits
• Organized enough to run a calendar and curious enough to learn what a compaction test is

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly
• Keep brand, messaging, and claims accurate and consistent across every public channel

Skills

B2B marketing

Content marketing

SEO

CRM

Proposal development

Job description

The Marketing Manager at Construction Material Testing will own the company website and its search performance, manage the qualifications library and proposal templates, and collaborate with engineers to produce technical content and case studies.

Responsibilities include running multi-channel campaigns, maintaining brand consistency, and reporting monthly results to drive business development in new markets.