B2B Marketing Manager for MSP & ABM Growth

inforcer; Tampa (FL); On-site; USD 70,000 - 120,000; Full time

Job summary

inforcer is seeking a Marketing Manager to join our team. The ideal candidate will have a strong B2B marketing background, preferably in the MSP space, and will build, operationalize and optimize programs that drive pipeline and revenue.

You will also provide support in event coordination and marketing administration, collaborating with Sales and RevOps to improve speed-to-lead and funnel performance.

Qualifications

• 5+ years of marketing experience in a generalist or demand-focused role ideally in the MSP space.

Responsibilities

• Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions.
• Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems.
• Work directly with Sales to drive adoption, compliance, and feedback on enablement programs.
• Help improve speed-to-lead, follow-up consistency, and funnel conversion rate.
• Partner hand-in-hand with Sales to plan, execute, and measure ABM programs.
• Support account selection, messaging alignment, outreach coordination, and campaign execution.
• Track engagement, influence, and pipeline impact for target accounts.
• Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays.
• Coordinate timelines, assets, messaging, and execution across teams and vendors.
• Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals.
• Build and manage lead nurture programs that move prospects from awareness to consideration to conversion.
• Segment audiences and tailor messaging by persona, intent, and funnel stage.
• Continuously test and improve nurture performance using engagement and conversion data.

Skills

Marketing experience

Sales collaboration

Full-funnel marketing

Lead nurture programs

Campaign execution

Multi-project management

Data-driven decisions

Job description

inforcer is seeking a Marketing Manager to join our team. The ideal candidate will have a strong B2B marketing background, preferably in the MSP space, and will build, operationalize and optimize programs that drive pipeline and revenue.

You will also provide support in event coordination and marketing administration, collaborating with Sales and RevOps to improve speed-to-lead and funnel performance.