B2B Marketing Lead – MSP & ABM Growth

inforcer; Tampa (FL); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Regular Team Socials

Employee Recognition

Job summary

inforcer is a fast-growing technology company delivering cybersecurity and AI solutions for the SMB market. We’re seeking a Marketing Manager to build, operationalize, and optimize programs that drive pipeline and revenue, with a focus on MSPs.

You’ll work closely with Sales and RevOps to implement cadences, nurture programs, and ABM initiatives, coordinating campaigns across email, digital, and events. Join a culture of rapid learning, high autonomy, and transparent communication.

Qualifications

• 5+ years of marketing experience in a generalist or demand-focused role ideally in the MSP space.
• Proven experience working closely with Sales and RevOps teams.
• Strong understanding of full-funnel marketing, from first touch to closed-won.
• Experience building and executing lead nurture programs and sales enablement workflows.
• Data-driven mindset with the ability to translate activity into business impact.
• Clear communicator who can work cross-functionally and keep stakeholders aligned.

Responsibilities

• Build, document, and optimize lead follow-up cadences across inbound, outbound, event, and ABM motions.
• Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems.
• Work directly with Sales to drive adoption, compliance, and feedback on enablement programs.
• Help improve speed-to-lead, follow-up consistency, and funnel conversion rate.
• Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays.
• Coordinate timelines, assets, messaging, and execution across teams and vendors.
• Build and manage lead nurture programs that move prospects from awareness to consideration to conversion.
• Segment audiences and tailor messaging by persona, intent, and funnel stage.

Skills

Lead nurturing

RevOps collaboration

Sales enablement

Full-funnel marketing

Campaign management

Data-driven

Cross-functional communication

Job description

inforcer is a fast-growing technology company delivering cybersecurity and AI solutions for the SMB market. We’re seeking a Marketing Manager to build, operationalize, and optimize programs that drive pipeline and revenue, with a focus on MSPs.

You’ll work closely with Sales and RevOps to implement cadences, nurture programs, and ABM initiatives, coordinating campaigns across email, digital, and events. Join a culture of rapid learning, high autonomy, and transparent communication.