B2B Marketing Manager - Construction & Engineering Growth

Construction Material Testing; Rock Springs (WY); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager responsible for owning the company website and search program, developing the qualifications package, project sheets, resumes, and templates used on pursuits. You’ll drive the content calendar with engineers and run campaigns to generate BD conversations.

You will manage a measurable marketing program for a geotechnical and materials testing firm expanding into new markets, with a hands-on role in content, SEM, and proposals, including

Qualifications

• 5+ years in B2B marketing.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with engineers.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

Content calendar management

Campaign execution

Copywriting

Tools

CRM

Website stack

Search analytics

Job description

Construction Material Testing seeks a Marketing Manager responsible for owning the company website and search program, developing the qualifications package, project sheets, resumes, and templates used on pursuits. You’ll drive the content calendar with engineers and run campaigns to generate BD conversations.

You will manage a measurable marketing program for a geotechnical and materials testing firm expanding into new markets, with a hands-on role in content, SEM, and proposals, including