B2B Marketing Manager — ABM, Demand Gen & Revenue Ops

NetCom Learning; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

NetCom Learning seeks a versatile Marketing Manager to oversee a 360-degree marketing function and drive integrated initiatives aligned with revenue objectives. The role spans demand gen, digital marketing, ABM, analytics, and Revenue Operations, collaborating with inside sales and sales teams to align campaigns with pipeline growth.

The ideal candidate will blend strategic thinking with hands-on execution, managing multiple marketing functions, identifying growth opportunities, optimizing

Qualifications

• Experience in B2B marketing, IT services or corporate training preferred.
• Familiarity with CRM and marketing automation platforms.
• Experience with lead scoring, campaign attribution, funnel reporting, and marketing performance dashboards.

Responsibilities

• Develop and oversee 360-degree B2B marketing strategies aligned with business objectives and revenue goals.
• Drive demand generation and lead-generation initiatives to accelerate pipeline growth and customer acquisition.
• Act as a liaison between sales, inside sales, and marketing teams to plan and execute targeted B2B campaigns.
• Translate sales priorities, target accounts, and business requirements into focused marketing campaigns and outreach initiatives.
• Plan and execute ABM strategies for high-value accounts and enterprise prospects.
• Collaborate with sales, content, digital marketing, and design teams to develop campaign messaging, collateral, and multi-channel outreach.
• Oversee selected Revenue Operations and marketing operations activities, including CRM alignment, lead management, and reporting.
• Ensure effective lead handover, follow-ups, and alignment between marketing-generated leads and sales teams.
• Monitor campaign performance, lead conversion, pipeline contribution, and key marketing KPIs.
• Identify opportunities to optimize campaign execution, cross-functional workflows, and marketing ROI.
• Coordinate campaign timelines, deliverables, and execution across internal teams to ensure consistent messaging and timely delivery.
• Analyze campaign results and sales feedback to refine marketing strategies and improve B2B engagement and conversions.

Skills

B2B marketing

Demand generation

ABM

Marketing analytics

CRM & marketing automation

Campaign management

Lead scoring

Funnel reporting

Cross-functional collaboration

Multi-channel outreach

Tools

CRM platforms

Marketing automation

Job description

NetCom Learning seeks a versatile Marketing Manager to oversee a 360-degree marketing function and drive integrated initiatives aligned with revenue objectives. The role spans demand gen, digital marketing, ABM, analytics, and Revenue Operations, collaborating with inside sales and sales teams to align campaigns with pipeline growth.

The ideal candidate will blend strategic thinking with hands-on execution, managing multiple marketing functions, identifying growth opportunities, optimizing