B2B Marketing Lead: SEO, Content & Proposals

Construction Material Testing; Baltimore (MD); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website, SEO, and local listings while maintaining qualification materials and templates for pursuits. You will collaborate with engineers to publish technical articles, project stories, and case material, and drive outreach campaigns across email, LinkedIn, and events.

Accuracy in branding and messaging is essential. The role reports on measurable outcomes such as proposals generated, website inquiries, and market growth, with a

Qualifications

• 5+ years in B2B marketing, with at least 2 in AEC/construction/industrial services.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy and has built proposals/packages for professional services.

Responsibilities

• Own website and search program, content, SEO, local listings, and analytics.
• Build and maintain qualifications package, project sheets, resumes, and templates.
• Produce content calendar with engineers; run campaigns and report results monthly.
• Keep brand, messaging, and claims accurate across all public channels.

Skills

B2B marketing

Website analytics

CRM usage

Copywriting

Proposal development

Education

Bachelor's degree

Tools

Modern website stack

SEO/local listings

Campaign tools

Job description

Construction Material Testing seeks a Marketing Manager to own the website, SEO, and local listings while maintaining qualification materials and templates for pursuits. You will collaborate with engineers to publish technical articles, project stories, and case material, and drive outreach campaigns across email, LinkedIn, and events.

Accuracy in branding and messaging is essential. The role reports on measurable outcomes such as proposals generated, website inquiries, and market growth, with a