B2B Marketing Lead for Construction & Geotech

Construction Material Testing; Columbus (GA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Travel for planning

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, manage the qualifications package and proposal templates, and partner with engineers to produce technical content.

You will lead campaigns across email, LinkedIn, and events for new markets, ensure consistent brand messaging, and track results to drive new business. This hands-on role offers a competitive salary and annual bonus.

Qualifications

• 5+ years in B2B marketing, with 2+ years in the AEC/construction/engineering/industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and its search performance.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with engineers.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

Website analytics

CRM

Copywriting

Proposals/Qualifications

Calendar management

Tools

CRM

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, manage the qualifications package and proposal templates, and partner with engineers to produce technical content.

You will lead campaigns across email, LinkedIn, and events for new markets, ensure consistent brand messaging, and track results to drive new business. This hands-on role offers a competitive salary and annual bonus.