B2B Marketing Lead — Construction & Testing

Construction Material Testing; Charlotte (NC); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and search program, manage qualifications and proposal templates, and drive content with engineers. You will lead campaigns across email, LinkedIn, events, and direct outreach for new markets, reporting results monthly.

The role emphasizes accurate branding and messaging across all public channels, with a compensation package that includes a base salary and annual bonus based on targets.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

Content creation

Campaign management

Copywriting

Market development

Tools

CRM

SEO analytics

Web analytics

LinkedIn Ads

Job description

Construction Material Testing seeks a Marketing Manager to own the website and search program, manage qualifications and proposal templates, and drive content with engineers. You will lead campaigns across email, LinkedIn, events, and direct outreach for new markets, reporting results monthly.

The role emphasizes accurate branding and messaging across all public channels, with a compensation package that includes a base salary and annual bonus based on targets.