Marketing Lead - B2B Construction & Geotech Growth

Construction Material Testing; Gillette (WY); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, qualifications library, content calendar, and outreach campaigns for expanding markets. You will collaborate with engineers to generate technical articles, project stories, and case material, and manage the proposals library and brand messaging.

The role focuses on measurable marketing outcomes, monthly reporting, and alignment with business development goals across markets in the United States, with bonus

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with engineers.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for new markets and report results monthly.
• Keep brand, messaging, and claims accurate across every public channel.

Skills

B2B marketing experience

AEC/Construction/Engineering exposure

Website analytics

CRM proficiency

Copywriting

Proposals / qualifications packages

Calendar/Project planning

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, qualifications library, content calendar, and outreach campaigns for expanding markets. You will collaborate with engineers to generate technical articles, project stories, and case material, and manage the proposals library and brand messaging.

The role focuses on measurable marketing outcomes, monthly reporting, and alignment with business development goals across markets in the United States, with bonus