B2B Marketing Manager — Construction Materials

Construction Material Testing; Louisville (KY); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and search performance, manage the qualifications library, and drive content with engineers. You will coordinate technical articles, project stories, and case material, while leading campaigns for new markets and reporting results to leadership.

The role emphasizes accurate messaging, cross-channel consistency, and a hands-on approach to measuring marketing impact through proposals and opportunities.

Qualifications

• 5+ years in B2B marketing in the AEC/construction/industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Experience building proposals or qualifications packages for professional services campaigns.
• Organized enough to run a calendar and coordinate with teams on content and proposals.

Responsibilities

• Own the company website and search program, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates.
• Produce the content calendar with engineers for technical articles, project stories, and case material.
• Run campaigns (email, LinkedIn, events) for markets the company is opening and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across public channels.

Skills

B2B marketing

Website analytics

CRM

Copywriting

Proposal development

Calendar management

Tools

Google Analytics

CMS

CRM systems

Job description

Construction Material Testing seeks a Marketing Manager to own the website and search performance, manage the qualifications library, and drive content with engineers. You will coordinate technical articles, project stories, and case material, while leading campaigns for new markets and reporting results to leadership.

The role emphasizes accurate messaging, cross-channel consistency, and a hands-on approach to measuring marketing impact through proposals and opportunities.