B2B Marketing Lead for Construction & Testing

Construction Material Testing; Charleston (WV); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, the statement-of-qualifications and proposal library, the content calendar, and campaigns that generate conversations for the business development team. It is a hands-on seat in a firm growing by opening new markets.

The role requires 5+ years in B2B marketing, experience with a modern website stack, analytics, and CRM, and the ability to produce targeted, testable content for professional

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; has built proposals or qualifications packages.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates.
• Produce the content calendar with engineers and run campaigns for new markets.
• Keep brand, messaging, and claims accurate across all public channels.

Skills

B2B marketing

AEC/construction/engineering exp

Website stack

Search analytics

CRM

Copywriting

Proposals/qualifications packages

Calendar management

Tools

CRM software

Website analytics tools

Job description

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, the statement-of-qualifications and proposal library, the content calendar, and campaigns that generate conversations for the business development team. It is a hands-on seat in a firm growing by opening new markets.

The role requires 5+ years in B2B marketing, experience with a modern website stack, analytics, and CRM, and the ability to produce targeted, testable content for professional