B2B Marketing Lead: Campaigns, Content & Growth

Psi CRO; Northern (KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

PSI is seeking a driven marketing professional to oversee internal and external campaigns, digital recruitment initiatives, and support our sales efforts. You will collaborate with a team of creatives, digital gurus, and strategists to drive content and performance across channels.

Responsibilities include planning campaigns, managing budgets, website updates, event planning, vendor relations, and mentoring junior staff.

Qualifications

• Experience planning and executing B2B social media campaigns (LinkedIn) and managing multiple channels.
• Strong writing and editing skills with outstanding verbal communication.
• Ability to oversee campaigns, content creation, and reporting across channels.

Responsibilities

• Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication)
• Creates content for assigned channels
• Tracks performance metrics and produces reports for stakeholders
• Analyzes performance of assigned campaigns and optimizes tactics
• Manages relations with marketing vendors
• Manages budgets and billing for assigned channels
• Performs updates of the PSI website
• Plans and supports PSI events, working with the global marketing events team
• Contributes to PSI marketing strategy
• Mentors junior members of the marketing team

Skills

Campaign management

Social media marketing

Content writing

Verbal communication

Project management

Graphic design tools

Tools

Canva

Photoshop

Job description

PSI is seeking a driven marketing professional to oversee internal and external campaigns, digital recruitment initiatives, and support our sales efforts. You will collaborate with a team of creatives, digital gurus, and strategists to drive content and performance across channels.

Responsibilities include planning campaigns, managing budgets, website updates, event planning, vendor relations, and mentoring junior staff.