B2B Marketing Specialist — Campaigns, Content & Growth

PSI CRO; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

PSI CRO is seeking a driven marketing professional on the East Coast to oversee internal and external campaigns, digital recruitment initiatives, and support the sales team. You will collaborate with a team of creatives, digital gurus, and strategists to plan, execute, and optimize multi-channel campaigns across LinkedIn, Instagram, Facebook, TikTok, and more.

Responsibilities include content creation, performance tracking, vendor management, budgeting, website updates, event planning support,

Qualifications

• East Coast location preferred.
• 3–5 years running B2B social media campaigns (LinkedIn).
• Experience with Instagram, Facebook, TikTok; WeChat a plus.
• Event planning experience is a plus.
• Strong writing and editing; outstanding verbal communication.
• Able to manage multiple projects with high attention to detail.
• Comfortable in a dynamic, fast-paced environment.
• Knowledge of Canva and Photoshop.

Responsibilities

• Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication).
• Creates content for assigned channels.
• Tracks performance metrics and produces reports for stakeholders.
• Analyzes performance of campaigns and optimizes tactics.
• Manages relations with marketing vendors and budgets.
• Performs website updates for PSI.

Skills

Social media campaigns

Content creation

Copywriting

Project management

Analytics

Graphic design

Tools

Canva

Photoshop

Job description

PSI CRO is seeking a driven marketing professional on the East Coast to oversee internal and external campaigns, digital recruitment initiatives, and support the sales team. You will collaborate with a team of creatives, digital gurus, and strategists to plan, execute, and optimize multi-channel campaigns across LinkedIn, Instagram, Facebook, TikTok, and more.

Responsibilities include content creation, performance tracking, vendor management, budgeting, website updates, event planning support,