B2B Marketing & Lead Nurture Specialist (HubSpot)

PSI CRO; Illinois; On-site; USD 60,000 - 75,000; Full time

Job summary

PSI CRO is seeking a dynamic Digital Marketing Specialist to join our team in support of campaigns, CRM, recruitment, and brand initiatives. You will collaborate with creatives, digital gurus, and strategists to develop content, deploy campaigns, and drive demand generation across channels.

You will manage email programs in HubSpot, optimize messaging, and analyze performance to improve engagement and conversion.

Qualifications

• 2+ years of digital marketing experience.
• Bachelor’s degree in Marketing, Communications, Humanities, or equivalent.
• Experienced in B2B Email Programs.
• Knowledgeable and experienced in HubSpot.
• Excellent communication skills.
• Strong writing skills.
• Keen understanding of social media trends, tools, and technologies.
• Knowledge of graphic design software (Canva, Photoshop).

Responsibilities

• Monitor inbound leads from website, campaigns, webinars, events, and other digital channels.
• Review and qualify inbound inquiries for PSI's target customer profile.
• Evaluate lead quality and when to handoff to Business Development Directors.
• Partner with Business Development and Marketing-Sales communications.
• Manage and support lead nurture workflows within HubSpot.
• Execute email marketing campaigns supporting demand generation and events.
• Assist with email strategy, messaging, setup, testing, and scheduling.
• Collaborate with design resources to develop email assets.
• Track, analyze, and report email campaign performance with optimization recommendations.
• Maintain accurate data within HubSpot and CRM systems.
• Upload/manage lead lists from webinars/conferences while ensuring quality.
• Process unsubscribe requests and maintain CRM data.
• Support ongoing HubSpot administration.
• Develop campaign performance reports and dashboards.
• Analyze campaign metrics and leverage market research to improve targeting.
• Identify trends and opportunities to improve lead generation and conversion.
• Support cross-functional marketing initiatives and process automation.

Skills

Digital marketing

HubSpot

Email campaigns

Analytics

Education

Bachelor's degree in Marketing

Tools

Canva

Photoshop

Job description

PSI CRO is seeking a dynamic Digital Marketing Specialist to join our team in support of campaigns, CRM, recruitment, and brand initiatives. You will collaborate with creatives, digital gurus, and strategists to develop content, deploy campaigns, and drive demand generation across channels.

You will manage email programs in HubSpot, optimize messaging, and analyze performance to improve engagement and conversion.