Senior Marketing Communications Lead - Campaigns & Growth

Central States Industrial (CSI); Springfield (MO); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Retirement planning options

Education reimbursement

Job summary

Central States Industrial (CSI) seeks a Senior Marketing Communications Specialist to translate strategy into integrated campaigns across email, digital, and product launches. You will lead writing, development of briefs, and coordination of cross-functional teams to deliver cohesive customer experiences.

The role requires 7+ years in B2B marketing, strong CRM and marketing automation experience, and proficiency with Adobe Creative Suite.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required; High School Diploma or Equivalent also required.
• 7+ years of B2B marketing experience, including senior/lead roles with complex initiatives and cross-functional projects.
• Demonstrated success developing multi-channel campaigns with measurable results.
• Strong experience with CRM-based campaigns and marketing automation programs.
• Exceptional marketing writing and copywriting across multiple channels.
• Understanding of permission-based email marketing, deliverability, and privacy practices.
• Strong project management and cross-functional leadership skills.
• Proficiency with Adobe Creative Suite, including Illustrator and Photoshop.
• B2B marketing experience with manufactured/technical products preferred.
• Experience supporting digital commerce, customer journeys, analytics, SEO, and marketing tech platforms preferred.

Responsibilities

• Translate marketing strategy into integrated campaigns supporting product launches and growth.
• Develop campaign briefs with objectives, audiences, journeys, messaging, channels, and success metrics.
• Coordinate resources and stakeholders to move campaigns from concept to execution on schedule.
• Serve as lead marketing communications writer for campaigns, launches, promotions, and customer communications.
• Develop customer-focused messaging, value propositions, headlines, CTAs, and copy.
• Create and maintain product pages and marketing content aligned with CSI positioning.
• Develop audience segmentation, automated journeys, nurture campaigns, and personalized communications.
• Analyze campaign performance and recommend improvements to engagement and nurturing.
• Leverage customer insights and analytics to inform recommendations and audience strategies.
• Build relationships across Sales, Engineering, Product, Inside Sales, Customer Service, Digital Commerce, and leadership.
• Support Voice of Customer program and marketing events, trade shows, and engagement activities.
• Leverage AI tools to improve writing efficiency, research, and personalization while maintaining quality.

Skills

Campaign management

Copywriting

CRM marketing

Marketing automation

Cross-functional leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Illustrator

Photoshop

CRM platforms

Job description

Central States Industrial (CSI) seeks a Senior Marketing Communications Specialist to translate strategy into integrated campaigns across email, digital, and product launches. You will lead writing, development of briefs, and coordination of cross-functional teams to deliver cohesive customer experiences.

The role requires 7+ years in B2B marketing, strong CRM and marketing automation experience, and proficiency with Adobe Creative Suite.