Senior B2B Marketing Manager - Integrated Campaigns

RPI Print; Tukwila (WA); On-site; USD 110,000 - 150,000; Full time

Job summary

RPI Print is seeking an agile Sr. Marketing Manager to lead integrated marketing in a B2B environment, with a strong emphasis on email and CRM. You will design GTM strategies, build cross-channel campaigns, and measure performance to drive revenue growth across product launches and campaigns.

You will collaborate with product and marketing teams, manage lifecycle messaging, and guide a fast-paced team to optimize ROI, nurture leads, and retain customers while staying ahead of marketing trends.

Qualifications

• 7+ years of marketing experience in B2B settings.
• Bachelor's degree in Marketing, Business, or related field.
• Proven track record building cross-functional marketing programs that meet or exceed performance targets.
• Strong problem-solving with data, customer research, and testing to forecast outcomes.
• Deeply collaborative with cross-functional teams.
• Entrepreneurial spirit and ability to work independently in a fast-paced environment.

Responsibilities

• Build comprehensive go-to-market strategies and integrated campaigns aligned with revenue goals.
• Partner across marketing and product to build cross-channel plans for launches of physical and digital products.
• Analyze marketing program performance to surface actionable insights, optimize ROI, and prioritize testing across channels.
• Stay informed of marketing trends and translate best practices into recommendations for acquisition, nurture and retention.
• Drive email and SMS program strategy, including segmentation, lifecycle/triggered messaging, testing roadmap, list growth, and deliverability health.
• Manage the day-to-day agency relationship including workflows, SLAs, quality standards, and deliverables.
• Monitor campaign performance in real time; flag revenue risk and modify plans to address shortfalls.
• Help shape promotional strategy and manage the ongoing promo calendar, including offers and discount cadence.

Skills

Email marketing

Cross-channel marketing

Campaign management

Data-driven decision making

Collaboration

B2B marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Marketing automation tools

BI/Reporting tools

Excel

Job description

RPI Print is seeking an agile Sr. Marketing Manager to lead integrated marketing in a B2B environment, with a strong emphasis on email and CRM. You will design GTM strategies, build cross-channel campaigns, and measure performance to drive revenue growth across product launches and campaigns.

You will collaborate with product and marketing teams, manage lifecycle messaging, and guide a fast-paced team to optimize ROI, nurture leads, and retain customers while staying ahead of marketing trends.