B2B Marketing Lead — AI-Driven Growth & Demand

RealCold; Polk City (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Relocation Assistance

401(k) Match

Paid Time Off

Medical/Dental/Vision

Job summary

RealCold in Lakeland, FL seeks a Marketing Manager to drive day-to-day marketing across traditional and digital channels, content creation, and demand generation. The role collaborates with Sales and external agencies to deliver integrated programs that move metrics.

You will lead creative asset development, positioning, slideware, segmentation, analytics, and AI-enabled efficiency initiatives while guiding a scalable content calendar and ROI-focused campaigns.

Qualifications

• Minimum five years of B2B marketing experience with a proven campaign portfolio.

Responsibilities

• Execute day-to-day marketing across traditional and digital channels.

Skills

Campaign management

Content development

AI tools usage

Cross-functional collaboration

Data-driven marketing

Storytelling

Leadership

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Google Analytics

Tableau/Power BI

Adobe Creative Suite / Canva / Figma

Job description

RealCold in Lakeland, FL seeks a Marketing Manager to drive day-to-day marketing across traditional and digital channels, content creation, and demand generation. The role collaborates with Sales and external agencies to deliver integrated programs that move metrics.

You will lead creative asset development, positioning, slideware, segmentation, analytics, and AI-enabled efficiency initiatives while guiding a scalable content calendar and ROI-focused campaigns.