AI-Driven B2B Marketing Leader

W3-llc; Alpharetta (GA); On-site; USD 150,000 - 210,000; Full time

Job summary

W3-llc is seeking a hands-on Senior Marketing Executive to lead marketing for a portfolio of B2B technology and healthcare consulting brands. The role combines strategy with execution across brand, content, demand generation, sales enablement, and marketing operations.

The ideal candidate is an AI-fluent operator who can manage vendors, build scalable systems, and drive measurable outcomes in a fast-moving environment.

Qualifications

• Senior marketing operator with hands-on experience spanning strategy and execution.
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, Pardot).
• Proven ability to turn complex technology and healthcare offerings into buyer-focused messaging.

Responsibilities

• Develop and execute marketing plans across B2B technology and healthcare brands.
• Translate priorities into campaigns, content, and demand generation programs.
• Own campaign planning, execution, reporting, and optimization across channels.
• Support brand awareness, lead generation, pipeline creation, and sales productivity.
• Balance long-term brand building with near-term revenue support.
• Build and maintain sales enablement materials and collateral.
• Oversee marketing automation, CRM processes, lifecycle stages, and attribution.
• Create AI-powered workflows to speed up content, QA, and reporting.

Skills

Full-stack marketing

AI-fluent

Brand strategy

Content creation

Sales enablement

Marketing automation

CRM workflows

Vendor management

Tools

HubSpot

Salesforce

Marketo

Pardot

Zapier

Job description

W3-llc is seeking a hands-on Senior Marketing Executive to lead marketing for a portfolio of B2B technology and healthcare consulting brands. The role combines strategy with execution across brand, content, demand generation, sales enablement, and marketing operations.

The ideal candidate is an AI-fluent operator who can manage vendors, build scalable systems, and drive measurable outcomes in a fast-moving environment.