Digital Marketing Hub Lead - AI-Driven CRM & Growth

Bausch & Lomb GmbH; Bridgewater (MA); Hybrid; USD 165,000 - 200,000; Full time

Job summary

Bausch + Lomb in Bridgewater, NJ, is seeking a Senior Manager, Digital Marketing Hub Lead to shape the future of digital marketing across our Consumer brands. You will define the capabilities, operating model, and roadmap for AI-enabled content creation, CRM, social commerce, and MarTech adoption.

You will partner with brand marketing, Sales, Digital Commerce, Analytics, IT, and agencies to drive governance, accelerate growth, and deliver measurable business impact through scalable processes and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 8+ years of consumer marketing experience with hands-on ownership of digital marketing, CRM, MarTech, omnichannel marketing, or digital transformation programs.
• Proven experience defining capability roadmaps, operating models, governance structures, or transformation initiatives.
• Strong track record influencing senior leaders and leading cross-functional teams in a matrixed environment.
• Demonstrated ability to drive adoption of new capabilities, processes, or technologies across organizations.

Responsibilities

• Lead and evolve the Marketing Hub operating model with governance, best practices, and scalable processes.
• Partner with brand marketing to develop omnichannel strategy and drive execution across Consumer brands.
• Identify and advance next-generation marketing capabilities including AI-enabled content creation and CRM.
• Serve as business owner for CRM and audience activation to create relevant consumer experiences.
• Collaborate to define social commerce strategy across platforms and activation.
• Drive adoption of AI-enabled marketing capabilities and MarTech solutions with measurable outcomes.
• Establish content strategy, governance, and performance expectations with cross-team execution.
• Identify emerging digital marketing capabilities and scalable best practices across brands.

Skills

CRM

Audience activation

Customer segmentation

Digital marketing

Personalization

Social commerce

Affiliate marketing

Performance measurement

Education

Bachelor's degree in Marketing/Business

Job description

Bausch + Lomb in Bridgewater, NJ, is seeking a Senior Manager, Digital Marketing Hub Lead to shape the future of digital marketing across our Consumer brands. You will define the capabilities, operating model, and roadmap for AI-enabled content creation, CRM, social commerce, and MarTech adoption.

You will partner with brand marketing, Sales, Digital Commerce, Analytics, IT, and agencies to drive governance, accelerate growth, and deliver measurable business impact through scalable processes and