B2B Demand Gen Lead — AI-Powered Growth & Pipeline

WorkWhile; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid SF office hubs

Unlimited PTO

401(k) with employer match

WFH stipend

Job summary

WorkWhile is seeking its first Demand Gen Marketer B2B to drive top-of-funnel growth. This hands-on role requires generating qualified leads and rapidly scaling the pipeline to fuel hypergrowth.

You’ll leverage AI productivity and automation tools to test, scale campaigns, and demonstrate ROI. You’ll report to the Head of Marketing (B2B) and collaborate with Sales, Account Management, Product, and Data Science to translate campaigns into revenue.

Qualifications

• 6+ years in B2B demand generation or similar role.
• Strategic planner who can map campaigns and execute details.
• Data-driven with ability to analyze funnel metrics.
• Cross-functional collaborator across Sales, AMs, SDRs, and Product.
• Proficient with web analytics, HubSpot, and Salesforce.
• Experience with AI tools to automate tasks and scale outputs.
• Strong writing and ability to create on-brand copy; comfortable with Canva/Figma.

Responsibilities

• Generate qualified leads and rapidly scale the pipeline.
• Own end-to-end campaigns from concept to ROI tracking.
• Collaborate with Sales, AMs, SDRs, Product, and Data Science.
• Leverage AI tools to test, scale, and automate campaigns.

Skills

B2B demand gen

Strategic planning

Data analysis

Cross-functional collaboration

Web analytics

HubSpot

Salesforce

AI tooling

Copywriting

Design tools (Canva/Figma)

Tools

HubSpot

Salesforce

Nooks

Claude/Jasper/Clay (AI tools)

Job description

WorkWhile is seeking its first Demand Gen Marketer B2B to drive top-of-funnel growth. This hands-on role requires generating qualified leads and rapidly scaling the pipeline to fuel hypergrowth.

You’ll leverage AI productivity and automation tools to test, scale campaigns, and demonstrate ROI. You’ll report to the Head of Marketing (B2B) and collaborate with Sales, Account Management, Product, and Data Science to translate campaigns into revenue.