B2B Marketing Automation & Email Optimization Lead

insightsoftware, LLC; United States; Remote; USD 54,000 - 67,000; Full time

Job summary

insightsoftware is seeking a Marketing Automation Specialist to support our martech stack, focusing on lead routing, segmentation, email creation, and data hygiene. You will collaborate with Growth Marketing to optimize campaigns and manage third-party vendors for data and webinars.

The role requires a strong understanding of Pardot, HubSpot, Marketo, Salesforce, and Dynamics, plus data-driven analysis to improve segmentation and engagement across a B2B software environment.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or related field.
• 2+ years of marketing experience and proficiency in marketing automation tools (Pardot, HubSpot, Marketo) and CRM (Salesforce, Dynamics).
• Familiarity with webinar platforms.
• Strong analytical and problem solving skills.
• Excellent communication and collaboration abilities, familiarity with project management software.
• Detail-oriented with a focus on data accuracy and cleanliness.
• Ability to work in a fast paced, dynamic environment and adapt to changing requirements.
• Self-starter who can work cross-functionally to drive to completion.

Responsibilities

• Own lead routing rules and maintain automation that supports the lead lifecycle (capture, qualification, handoff).
• Monitor in real time and prioritize based on revenue impact.
• Troubleshoot technical errors that impede speed to lead.
• Build and manage dynamic audience and suppression lists for campaigns.
• Monitor email queue and build templatized emails with growth marketing.
• Administer lists imports, data transformation, and automation execution.
• Manage third-party vendors for data, automation, and webinar platforms.
• Lead cross-functional Pardot initiatives and nurture strategy.
• Analyze monthly email performance and report key findings.
• Identify process improvements in lead lifecycle and document operations.

Skills

Analytical skills

Data analysis

Communication

Collaboration

Self-starter

Project management

Education

Bachelor's degree in Marketing/Business/Data-related field

Tools

Pardot

HubSpot

Marketo

Salesforce

Dynamics

Job description

insightsoftware is seeking a Marketing Automation Specialist to support our martech stack, focusing on lead routing, segmentation, email creation, and data hygiene. You will collaborate with Growth Marketing to optimize campaigns and manage third-party vendors for data and webinars.

The role requires a strong understanding of Pardot, HubSpot, Marketo, Salesforce, and Dynamics, plus data-driven analysis to improve segmentation and engagement across a B2B software environment.