Remote B2B Digital Marketing & Automation Specialist

Drive Medical; Roslyn Heights (NY); On-site; USD 65,000 - 85,000; Full time

Job summary

Drive Medical is seeking a Digital Marketing Specialist to grow and optimize Drive Medical's B2B email marketing and marketing automation program. This role focuses on data-driven campaigns, lead generation, and customer engagement.

The position works with the Manager, Digital Marketing & Communications to execute emails, build automation workflows, maintain audience segmentation, and analyze performance to support growth, including website updates and CRM integration.

Qualifications

• Education: Bachelor's degree in Marketing or related field or equivalent experience.
• Experience: 2+ years of hands-on digital marketing experience.

Responsibilities

• Execute B2B email marketing campaigns that support lead generation, product launches, sales initiatives, customer communications, and business growth.

Skills

Email Marketing

Marketing Automation

HubSpot

Audience Segmentation

CRM Management

Excel

Power BI

AI in Marketing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot Marketing Hub

Power BI

Excel

Job description

Drive Medical is seeking a Digital Marketing Specialist to grow and optimize Drive Medical's B2B email marketing and marketing automation program. This role focuses on data-driven campaigns, lead generation, and customer engagement.

The position works with the Manager, Digital Marketing & Communications to execute emails, build automation workflows, maintain audience segmentation, and analyze performance to support growth, including website updates and CRM integration.