B2B Email Marketing Specialist - Growth Journeys

Feedinkoo: Remote Jobs; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

A leading software company is looking for a versatile Marketing Specialist to create and execute impactful marketing strategies. Responsibilities include leading email campaigns, optimizing customer communications, and monitoring KPIs. The ideal candidate has over 3 years of B2B marketing experience and a strong grasp of marketing tools like Salesforce and Google Analytics. This role offers a dynamic environment for creative professionals.

Qualifications

• 3+ years of experience in marketing, focused on email and campaign execution in B2B or SaaS.
• Strong business acumen and understanding of marketing practices across the funnel.
• Resourceful self-starter with excellent organizational skills.

Responsibilities

• Execute email marketing campaigns to generate leads and drive product adoption.
• Maintain clean, segmented prospect and customer lists for improved targeting.
• Monitor and report on key KPIs like email engagement and campaign ROI.

Skills

Email marketing

Customer communications

Campaign execution

Content development

Social media management

Education

Bachelor's degree in Business, Marketing, or Communications

Tools

Salesforce Account Engagement (Pardot)

WordPress

Canva

Google Analytics

Job description

A leading software company is looking for a versatile Marketing Specialist to create and execute impactful marketing strategies. Responsibilities include leading email campaigns, optimizing customer communications, and monitoring KPIs. The ideal candidate has over 3 years of B2B marketing experience and a strong grasp of marketing tools like Salesforce and Google Analytics. This role offers a dynamic environment for creative professionals.