Marketing Automation Lead — Data-Driven Campaigns (Remote)

Insightsoftware; Northern (KY); Hybrid; USD 54,000 - 67,000; Full time

Job summary

Insightsoftware is seeking a Marketing Automation Specialist to support our martech stack, including lead routing, segmentation, emails, and data hygiene. You will audit third‑party integrations, import lists, and assist with webinar setup to drive campaigns.

The ideal candidate brings 2+ years in marketing automation with Pardot/Hubspot/Marketo and strong CRM experience. A fast-paced, collaborative environment awaits, with a focus on data accuracy and cross-functional coordination.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or related field.
• 2+ years of marketing experience with automation tools and CRM.
• Strong analytical and problem-solving skills; data accuracy.

Responsibilities

• Own lead routing rules and maintain automation across the lead lifecycle.
• Build segmentation lists and manage webinar setup.
• Monitor email queues and optimize campaigns for goals.
• Report monthly email performance and insights.

Skills

Lead routing

Marketing automation

CRM knowledge

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Data Science

Tools

Pardot

Hubspot

Marketo

Salesforce

Dynamics

Job description

Insightsoftware is seeking a Marketing Automation Specialist to support our martech stack, including lead routing, segmentation, emails, and data hygiene. You will audit third‑party integrations, import lists, and assist with webinar setup to drive campaigns.

The ideal candidate brings 2+ years in marketing automation with Pardot/Hubspot/Marketo and strong CRM experience. A fast-paced, collaborative environment awaits, with a focus on data accuracy and cross-functional coordination.