B2B Marketing Analytics & Insights Lead

Snap Finance; West Valley City (UT); On-site; USD 60,000 - 90,000; Full time

Job summary

Snap Finance is seeking a data-driven B2B Marketing Data Analyst in West Valley City to optimize marketing performance and partner growth. You will transform marketing data into actionable insights, measure campaign effectiveness, and identify opportunities to improve lead generation, partner engagement, and revenue impact.

You will collaborate with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting, monitor KPIs, and support strategic decision-making

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
• 3+ years of experience in marketing analytics or a related analytical role.
• Experience analyzing B2B marketing performance and demand generation metrics.
• Strong proficiency in Excel and SQL.

Responsibilities

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards for funnel performance and KPIs.
• Measure campaign ROI, lead quality, conversion rates, CAC, and marketing-attributed revenue.
• Collaborate with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management.
• Identify trends and optimization opportunities using marketing and CRM data.
• Build forecasting models and present insights to stakeholders.

Skills

Marketing analytics

Analytical thinking

Communication

Multi-tasking

Education

Bachelor's degree in Marketing/Business/Analytics/Statistics/Economics

Tools

Excel

SQL

Tableau

Power BI

Looker

Salesforce

HubSpot

Marketo

Job description

Snap Finance is seeking a data-driven B2B Marketing Data Analyst in West Valley City to optimize marketing performance and partner growth. You will transform marketing data into actionable insights, measure campaign effectiveness, and identify opportunities to improve lead generation, partner engagement, and revenue impact.

You will collaborate with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting, monitor KPIs, and support strategic decision-making