Senior Marketing Analytics Lead - Customer Insights

Talentify; Minneapolis (MN); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health support

Health Savings Account

Tuition reimbursement

401(k) with employer contribution

Paid parental leave

Free parking

Job summary

Bold Orange (BOCO) seeks a Senior Analyst to lead hands-on analytics across marketing and transactional data, driving insights for client projects. You will model, visualize, and present findings to clients, with mentorship from a Director and collaboration with cross-functional teams.

The role requires 5+ years in marketing analytics, proficiency in SQL/Python, and experience with Snowflake or similar platforms. A client-facing, curious, detail-oriented mindset is essential.

Qualifications

• 5+ years of domain experience in marketing, retail, or customer analytics or related field.
• Experience with data analysis & visualization tools including Tableau, PowerBI, Data Studio or similar.
• Experience with deep analysis of customer & transactions data, including segmentation, LTV, churn/loyalty risk analysis, propensity modeling, etc.
• Experience using AI tools to accelerate data analysis, code generation, or insight development.
• Bachelor's degree in business, analytics, data science, economics, social sciences, or related discipline with exposure to statistical/quantitative analysis.

Responsibilities

• Analyze integrated marketing and customer journey datasets to understand drivers of success/failure and develop clear recommendations for a non-technical audience.
• Enrich and analyze clients' transactional data to understand value drivers, purchasing patterns, and loyalty/lifetime value opportunities.
• Explore and learn to leverage new analytics datasets and tools to support insights and optimization.
• Design, build, and train clients to understand reporting, dashboards, and performance insights (Data Studio, PowerBI, Tableau, PowerPoint).
• Present and discuss analysis with internal stakeholders and clients, adapting content for different audiences.
• Build and maintain data architecture documentation to ensure clarity across teams on canonical datasets.

Skills

SQL

Python

Marketing analytics

Data storytelling

AI tools familiarity

Education

Bachelor's degree in business/analytics/data science/economics/social sciences

Tools

Tableau

PowerBI

Data Studio

Snowflake

Databricks

AWS Redshift

BigQuery

Job description

Bold Orange (BOCO) seeks a Senior Analyst to lead hands-on analytics across marketing and transactional data, driving insights for client projects. You will model, visualize, and present findings to clients, with mentorship from a Director and collaboration with cross-functional teams.

The role requires 5+ years in marketing analytics, proficiency in SQL/Python, and experience with Snowflake or similar platforms. A client-facing, curious, detail-oriented mindset is essential.