B2B Marketing Account Director

Industry Analysts, Inc.; Chicago (IL); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Impact is seeking a Marketing Manager who owns client relationships—acting as a fractional marketing director for a portfolio of 8-10 B2B clients. You translate each client’s business case into 90-day execution plans, lead Quarterly Business Reviews and Campaign Planning Reviews, and direct cross-functional delivery across Strategy, Creative, Paid Media, and Web, owning renewal conversations.

This ownership role centers on growing client businesses and renewals, not mere coordination.

Qualifications

• 3-5 years of account management, client services, or marketing management experience at an agency or B2B marketing services firm.
• Proven ownership of client business reviews, including building the narrative, running the meeting, and handling hard conversations when results are off.
• B2B marketing fluency with an understanding of how marketing connects to pipeline, revenue, and business outcomes.
• Performance marketing literacy with the ability to hold paid media, SEO, and content specialists accountable and tell a data-backed performance story to client executives.
• Active AI workflow adoption, with current hands-on use of AI tools in day-to-day work.
• Cross-functional delivery experience managing output across creative, strategy, and digital teams under real deadlines.
• Demonstrated ability to identify retention risk early and address it before it becomes a client-facing problem.
• Track record of growing accounts through upsell, expansion, or NRR improvement, not just renewing them flat.
• Executive communication skills with the confidence to challenge clients with perceptiveness and business acumen.
• Disciplined operating rhythm, including timely QBRs, current Elevate records, and an active business plan.

Responsibilities

• Own the primary client relationship from Executive Marketing Consultant handoff through renewal and expansion as the client’s single point of strategic accountability at IMM.
• Own the client business case as the single source of truth and continuously pressure-test it against evolving client objectives and market conditions.
• Lead Quarterly Business Reviews and Campaign Planning Reviews by building the narrative, running the meeting, and following through on every commitment.
• Translate annual strategy into 90-day, hypothesis-driven execution plans tied to client business outcomes.
• Direct cross-functional delivery across Strategy, Creative, Paid Media, and Web for assigned accounts, aligning the team around the business case rather than only the task list.
• Manage the account handoff process by reviewing the full brief, flagging gaps, signing off in writing, and booking the first client check-in within 5 business days.
• Proactively monitor retention risk, account health, and expansion potential, surfacing threats and opportunities before they require escalation.
• Identify and present upsell and cross-sell opportunities to clients, with expansion MRR tracked and reviewed quarterly.
• Own the renewal conversation with support from the Head of Delivery on at-risk accounts.
• Maintain IMM Elevate records, including brief submissions, account intelligence, performance data, and renewal documentation.
• Write and execute an annual Business Plan covering role north star, value creation targets, strategic exclusions, and personal operating system.

Skills

Account management

Client services

B2B marketing

Performance marketing

AI tools usage

Executive communication

Cross-functional delivery

Tools

AI tools

Job description

Impact is seeking a Marketing Manager who owns client relationships—acting as a fractional marketing director for a portfolio of 8-10 B2B clients. You translate each client’s business case into 90-day execution plans, lead Quarterly Business Reviews and Campaign Planning Reviews, and direct cross-functional delivery across Strategy, Creative, Paid Media, and Web, owning renewal conversations.

This ownership role centers on growing client businesses and renewals, not mere coordination.