B2B Growth & Strategy Director

Accenture PLC; Irving (TX); On-site; USD 94,000 - 294,000; Full time

Job summary

Accenture PLC is seeking a seasoned B2B Marketing Strategy Director to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients. You will champion a wide range of activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.

You will lead multidisciplinary teams, mentor junior talent, and collaborate across Accenture's broader marketing and creative

Qualifications

• Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy

Responsibilities

• Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients
• Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention
• Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance
• Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
• Play an integral role within the practice to create and expand practice offerings
• Nurture and mentor junior talent to grow the digital marketing strategy practice

Skills

B2B Marketing Strategy

ABM

Demand generation

Lead profiling

Lead scoring

Lead nurture

Digital strategy

Marketing planning

Client relationship management

Strategic storytelling

Education

Bachelor's degree or equivalent

Job description

Accenture PLC is seeking a seasoned B2B Marketing Strategy Director to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients. You will champion a wide range of activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.

You will lead multidisciplinary teams, mentor junior talent, and collaborate across Accenture's broader marketing and creative