Strategic Marketing Account Manager

Impact-Networking,-LLC; Chicago (IL); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

PTO 20 days

Paid holidays

Parental leave

401K

Health benefits

Job summary

Impact is seeking a Marketing Manager who owns client relationships as a fractional marketing director for a portfolio of 8–10 B2B clients. You translate each client’s business case into 90-day execution plans, lead QBRs and Campaign Planning Reviews, and drive cross-functional delivery across Strategy, Creative, Paid Media, and Web.

Your success is defined by client growth and renewals. The role requires 3–5 years in account management or marketing management within an agency or B2B marketing

Qualifications

• 3–5 years of account management, client services, or marketing management experience at an agency or B2B marketing services firm.
• Proven ownership of client business reviews, including building the narrative and handling tough conversations when results are off.
• B2B marketing fluency with understanding of how marketing connects to pipeline, revenue, and outcomes.
• Performance marketing literacy with ability to manage paid media, SEO, and content and tell a data-backed story to executives.
• Active AI workflow adoption with hands-on use of AI tools in day-to-day work.
• Cross-functional delivery across creative, strategy, and digital teams under deadlines.
• Ability to identify retention risk early and address it proactively.
• Track record of growing accounts through upsell or expansion, not just renewals.
• Executive communication skills to challenge clients with business acumen.
• Disciplined operating rhythm with timely QBRs and active business plans.

Responsibilities

• Own the primary client relationship from handoff through renewal and expansion as the single point of accountability.
• Maintain the client business case as the truth source and adjust for evolving objectives.
• Lead Quarterly Business Reviews and Campaign Planning Reviews, narrating the story and following through on commitments.
• Translate annual strategy into 90-day, hypothesis-driven execution plans tied to client outcomes.
• Direct cross-functional delivery across Strategy, Creative, Paid Media, and Web for assigned accounts.
• Manage the handoff process by reviewing briefs, flagging gaps, signing off in writing, and scheduling first check-in within 5 days.
• Monitor retention risk, account health, and expansion potential, surfacing threats and opportunities early.
• Identify upsell and cross-sell opportunities; track and review expansion MRR quarterly.
• Own renewal conversations with support from leadership on at-risk accounts.
• Maintain Elevate records, including briefs, insights, performance data, and renewal docs.
• Write and execute an annual Business Plan with north star metrics and operating system.

Skills

Account management

B2B marketing

Performance marketing

AI workflow adoption

Executive communication

Cross-functional delivery

Retention risk management

Upsell & expansion

Job description

Impact is seeking a Marketing Manager who owns client relationships as a fractional marketing director for a portfolio of 8–10 B2B clients. You translate each client’s business case into 90-day execution plans, lead QBRs and Campaign Planning Reviews, and drive cross-functional delivery across Strategy, Creative, Paid Media, and Web.

Your success is defined by client growth and renewals. The role requires 3–5 years in account management or marketing management within an agency or B2B marketing