Demand Gen Lead — Build Pipeline for Leasing Fleet

Box House; St. George (VT); On-site; USD 60,000 - 90,000; Full time

Job summary

BoxHouse is seeking a Lead Generation Coordinator to build and run the demand engine for the ReadyPod leasing fleet. You’ll translate brand direction into pipeline across outbound, inbound, nurture, scoring, and reporting.

You’ll work between marketing and sales, align with the Revenue team, craft multi-channel campaigns, implement email workflows, and drive qualified leads into the sales process with Salesforce and marketing automation tools.

Qualifications

• 3+ years in demand generation, lead generation, or growth marketing in a B2B environment.
• Hands-on Salesforce experience with campaigns, reports, dashboards and flows.
• Experience with marketing automation platforms (Pardot, HubSpot, Marketo, or similar).
• Proven track record directing outbound/inbound programs across teams.
• You’ve collaborated in pipeline reviews and improved non-performing leads.
• Strong data affinity and ability to quantify spend vs. pipeline.

Responsibilities

• Own lead generation targets for ReadyPod leasing fleet and pipeline.
• Build outbound/inbound plan and direct across sales and marketing teams.
• Maintain brand standards and messaging across campaigns.
• Run multi-channel campaigns (email, paid, web, social, events) end-to-end.
• Develop email workflows, nurture tracks, and lead scoring models.
• Use Salesforce as system of record for campaigns and data hygiene.
• Manage marketing automation integrations with Salesforce.
• Collaborate with sales on pipeline reviews and lead definitions.
• Provide templates and collateral to drive replies and conversions.
• Report on pipeline, cost per lead, conversion by stage/source, ROI.

Skills

Demand generation

Salesforce

Marketing automation

Cross-team collaboration

Data-driven

Campaign optimization

Tools

Salesforce

Pardot/Account Engagement

HubSpot

Marketo

Job description

BoxHouse is seeking a Lead Generation Coordinator to build and run the demand engine for the ReadyPod leasing fleet. You’ll translate brand direction into pipeline across outbound, inbound, nurture, scoring, and reporting.

You’ll work between marketing and sales, align with the Revenue team, craft multi-channel campaigns, implement email workflows, and drive qualified leads into the sales process with Salesforce and marketing automation tools.