Demand Gen Lead for B2B Leasing

BoxHouse; Saint George (UT); On-site; USD 60,000 - 85,000; Full time

Job summary

BoxHouse is seeking a Lead Generation Coordinator to build the demand engine for the ReadyPod leasing fleet. You will translate brand direction into pipeline: outbound sequences, inbound capture, nurture, scoring, and the reporting that shows what works.

This role sits between marketing and sales, collaborating across teams to optimize targeting, messaging, and lead quality while leveraging Salesforce and marketing automation to drive measurable results.

Qualifications

• 3+ years in demand generation, lead generation, or growth marketing in B2B with a defined sales cycle.
• Experience building campaigns, reports, dashboards, and flows in Salesforce.
• Experience with marketing automation platforms and lead scoring design.
• Track record directing outbound and inbound programs across teams.
• Ability to work with sales and participate in pipeline reviews.
• Data-driven with ability to tie spend to pipeline and explain gaps.
• Clear, direct written and verbal communication for briefs and outreach.
• Willingness to learn customers' worlds: construction schedules, emergency response, extended-stay lodging.

Responsibilities

• Own lead generation targets for ReadyPod and the pipeline that feeds them.
• Build outbound and inbound plans and direct across sales and marketing teams.
• Maintain brand standards and messaging across campaigns.
• Run multi-channel campaigns (email, paid, web, social, events) from concept to reporting.
• Develop email workflows, nurture tracks, and lead scoring to speed opportunities to sales.
• Use Salesforce as the system of record: campaign architecture, data hygiene, dashboards, attribution.
• Manage the marketing automation stack and integrations with Salesforce.
• Collaborate with sales on pipeline reviews and SLA definitions; repair lead quality as needed.
• Equip reps with sequences, templates, and collateral; iterate based on results.
• Report on pipeline contribution, cost per lead, conversion by stage/source, and ROI.
• Test relentlessly; kill what doesn't work and scale what does.

Skills

Lead generation

Growth marketing

Demand generation

Cross-functional work

Campaign optimization

Data-driven decisions

Sales collaboration

Clear communication

Tools

Salesforce

Pardot/Account Engagement

HubSpot

Marketo

Job description

BoxHouse is seeking a Lead Generation Coordinator to build the demand engine for the ReadyPod leasing fleet. You will translate brand direction into pipeline: outbound sequences, inbound capture, nurture, scoring, and the reporting that shows what works.

This role sits between marketing and sales, collaborating across teams to optimize targeting, messaging, and lead quality while leveraging Salesforce and marketing automation to drive measurable results.