B2B Lead Gen & Demand Marketing Coordinator

Huntington National Bank

Boston (MA)

Hybrid

USD 70,000 - 100,000

Full time

2 days ago

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Job summary

Capstone Partners is seeking a Commercial Demand & Lead Generation Coordinator to plan, develop, and implement complex demand and lead generation programs that advance business objectives and drive new revenue opportunities. You will build segmented audiences, collaborate on email and social campaigns, and publish thought leadership content to support the firm’s growth.

The role emphasizes SEO optimization, campaign analytics, and cross-team collaboration with industry banking teams and market

Qualifications

Bachelor’s degree required.
2+ years in a B2B marketing or lead generation role.
Expertise with marketing automation; HubSpot preferred.
Social media marketing experience for B2B; financial sector preferred.
Strong copywriting and grammar skills.
Editing or proofreading experience with high attention to detail.
Proficiency with MS Office applications (PowerPoint, Excel, Word, Outlook).
Proficiency with Adobe Photoshop.

Responsibilities

Build and refresh segmented target audiences for campaigns using databases and tools.
Plan, produce, and implement email and social campaigns to drive opportunities.
Publish SEO-optimized content (reports, blogs, whitepapers, press releases, case studies).
Run Google keyword analytics to inform SEO and landing page optimization.
Execute end-to-end email demand generation and nurturing campaigns.
Provide analytics reports on campaigns and KPI performance.