Senior B2B Demand Gen Marketing Manager

CMC; Alpharetta (GA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Day 1 Benefits Coverage

Day 1 PTO

401(k) Company Match

Bonuses

Life & Disability Insurance

Employee Stock Purchase Plan

Training & Advancement

Job summary

CMC is seeking a Sr. Marketing Manager to lead the development of annual marketing plans and oversee integrated demand generation campaigns. You will translate market priorities into compelling programs that build awareness, generate qualified leads, and strengthen customer engagement.

You will report to the Director of Marketing and collaborate with business, commercial, and sales stakeholders to optimize messaging, content, and multi-channel campaigns that drive measurable business impact.

Qualifications

• 10+ years of experience in B2B marketing and integrated campaigns.
• Strong interpersonal, written, and verbal communication.
• Ability to build relationships and align cross-functional teams.
• Ability to prioritize, manage multiple priorities, and drive decisions.

Responsibilities

• Develop annual marketing plans aligned with priorities and growth goals.
• Own integrated demand generation campaigns from concept to execution.
• Translate objectives and insights into compelling messaging and content plans.
• Partner with Sales to align strategy, enablement, and lead follow-up.
• Lead end-to-end B2B campaign strategy and execution.
• Define KPIs, monitor dashboards, and optimize campaigns.
• Manage budgets and external partners for high-quality outputs.

Skills

B2B marketing

Campaign management

Cross-functional collaboration

Data-driven decisions

Communication

Education

Bachelor's degree in marketing

Tools

Monday.com

Salesforce

Pardot

Marketing Cloud

Job description

CMC is seeking a Sr. Marketing Manager to lead the development of annual marketing plans and oversee integrated demand generation campaigns. You will translate market priorities into compelling programs that build awareness, generate qualified leads, and strengthen customer engagement.

You will report to the Director of Marketing and collaborate with business, commercial, and sales stakeholders to optimize messaging, content, and multi-channel campaigns that drive measurable business impact.