B2B Integrated Marketing Lead — Demand & Growth

Symbotic; Wilmington (MA); Remote; USD 130.000 - 170.000; Vollzeit

Benefits dieser Stelle

Corporate credit card

Travel opportunities

Zusammenfassung

Exol seeks a Manager, Integrated Marketing Programs to lead integrated B2B demand generation and revenue-focused campaigns across email, web, content, social, events, and ABM. You will shape market positioning and oversee sales enablement materials and customer stories.

You will partner with Sales, Commercial and leadership to define audiences, journeys, and go-to-market tactics, and manage agencies and vendors to deliver programs on time and within budget.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years in B2B marketing with measurable pipeline impact.
• Experience with CRM, marketing automation, and analytics dashboards.

Aufgaben

• Own Exol's integrated marketing programs and roadmap.
• Develop demand generation across email, web, content, social, events, and ABM.
• Partner with Sales, Commercial, and executive leadership to define audiences and go-to-market opportunities.
• Lead cross-functional programs and manage agencies, freelancers, and vendors.

Kenntnisse

Integrated marketing

Demand generation

Account-based marketing

Revenue marketing

Audience segmentation

Campaign strategy

Lead management

Sales enablement

CRM

Marketing automation

Web analytics

Campaign reporting

Performance dashboards

Executive communication

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Marketing automation platforms

Analytics tools

Jobbeschreibung

Exol seeks a Manager, Integrated Marketing Programs to lead integrated B2B demand generation and revenue-focused campaigns across email, web, content, social, events, and ABM. You will shape market positioning and oversee sales enablement materials and customer stories.

You will partner with Sales, Commercial and leadership to define audiences, journeys, and go-to-market tactics, and manage agencies and vendors to deliver programs on time and within budget.