Remote B2B Demand & Lead Gen Specialist

Huntington Bank; Boston (MA); Hybrid; USD 66,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Retirement savings plan

Paid time off

Job summary

Capstone Partners is seeking a Commercial Demand & Lead Generation Coordinator to plan, develop, and implement advanced demand and lead generation programs that drive new revenue opportunities. The role involves audience building, nurturing campaigns, content distribution, SEO optimization, and analytics across multiple channels.

You will collaborate with banking teams to target audiences, publish thought leadership content, and maintain data quality in the CRM while coordinating across internal

Qualifications

• 2+ years in a B2B marketing or lead generation role.
• Expertise with marketing automation software.
• Experience with HubSpot preferred.
• Experience with social media marketing for B2B, especially financial services.
• Strong editing and copywriting with high attention to detail.

Responsibilities

• Audience building and data enrichment for lead generation campaigns.
• Plan, produce, and implement email and social campaigns with bankers/RMs.
• Publish SEO-optimized content including reports, blogs, whitepapers, and press releases.
• Run Google keyword analytics and optimize landing pages with WordPress/Yoast SEO.
• Execute end-to-end email demand generation and nurturing campaigns.
• Provide campaign analytics and CRM data updates.
• Create social posts and design assets to boost engagement.
• Ensure high quality communications and marketing deliverables.

Skills

Marketing automation

HubSpot

Social media marketing

Copywriting

Editing

MS Office

Adobe Photoshop

SEO

Education

Bachelor’s degree in B2B marketing or related field

Tools

Source Scrub

ZoomInfo

Grata

PitchBook

LinkedIn

DealCloud

WordPress (Yoast SEO)

Job description

Capstone Partners is seeking a Commercial Demand & Lead Generation Coordinator to plan, develop, and implement advanced demand and lead generation programs that drive new revenue opportunities. The role involves audience building, nurturing campaigns, content distribution, SEO optimization, and analytics across multiple channels.

You will collaborate with banking teams to target audiences, publish thought leadership content, and maintain data quality in the CRM while coordinating across internal