B2B Demand Gen Marketing Manager

Charles Schwab; Westlake (TX); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

401(k) with company match

Paid time off

Parental leave and family benefits

Tuition reimbursement

Health, dental, and vision insurance

Job summary

Charles Schwab is seeking a marketing professional to design, execute, and optimize full-funnel lead generation for Workplace Services. The role focuses on turning B2B prospects into qualified sales leads via nurture strategies and CAC/ROI optimization, partnering with sales, business leaders, and cross-functional teams using Salesforce and Marketo.

You will lead demand generation, nurture, and pipeline acceleration, leveraging content, events, and digital campaigns to drive engagement and

Qualifications

• 5-7 years of B2B marketing, demand generation, sales enablement, or marketing communications experience.
• Proven experience partnering with sales organizations to generate leads and support revenue growth.
• Strong working knowledge of Salesforce CRM, including lead management, reporting, and campaign performance tracking.
• Experience using marketing automation platforms, preferably Marketo, to execute lead nurture and automated campaigns.
• Demonstrated ability to build and optimize lead management processes to improve lead quality and conversion.
• Experience leveraging thought leadership, content marketing, digital campaigns, webinars, and events to generate demand and pipeline growth.

Responsibilities

• Partner with Workplace Services leaders and sales teams to develop and execute marketing programs aligning to sales strategy.
• Lead demand generation, lead nurture, and pipeline acceleration initiatives.
• Leverage content, events, and assets to drive demand and nurture prospects through the funnel.
• Develop and optimize lead management processes including qualification, routing, scoring, tracking, and reporting.
• Utilize Salesforce and Marketo to build and optimize automated campaigns and nurture journeys.
• Monitor campaign and pipeline performance and provide insights to improve effectiveness and outcomes.
• Develop targeted marketing campaigns and content to support prospect acquisition and conversion.
• Collaborate with sales and service teams to support prospect communications and onboarding activities.
• Work with Schwab Retail Marketing and Advisor Services to leverage best practices and integrated opportunities.
• Support evolution of marketing technology and channel strategy to drive measurable business impact.

Skills

B2B marketing

demand generation

sales enablement

marketing communications

lead management

analytics

project management

go-to-market

communication

Tools

Salesforce CRM

Marketo

Job description

Charles Schwab is seeking a marketing professional to design, execute, and optimize full-funnel lead generation for Workplace Services. The role focuses on turning B2B prospects into qualified sales leads via nurture strategies and CAC/ROI optimization, partnering with sales, business leaders, and cross-functional teams using Salesforce and Marketo.

You will lead demand generation, nurture, and pipeline acceleration, leveraging content, events, and digital campaigns to drive engagement and