Growth Marketing Specialist - Multi-Channel Campaigns

MyTana LLC; Saint Paul (MN); On-site; USD 43,000 - 64,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement savings with company

Paid time off

Job summary

IDEX in Minnesota is seeking a Marketing Specialist to develop, execute, and measure integrated marketing campaigns across print and digital channels. You will manage content, advertising, email marketing, social media, website updates, trade show promotion, and collateral development while ensuring consistent brand messaging.

The Marketing Specialist collaborates with leadership, sales, product teams, and external vendors to support business growth and achieve marketing objectives.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, business, graphic design, or related field.
• 2-5 years of marketing experience with digital and traditional campaigns.
• Experience managing multiple projects, deadlines, and priorities.
• Proficiency with marketing tools and platforms listed.
• Ability to translate technical information into customer-focused content.

Responsibilities

• Develop, manage, and execute integrated marketing plans across digital and traditional channels.
• Translate product information into compelling communications for customers.
• Create, edit, and proofread marketing content ensuring brand consistency.
• Manage website content, email campaigns, social media, and digital initiatives.
• Coordinate trade shows, conferences, and events with logistics and follow-up.
• Collaborate with leadership, sales, and product teams to align messaging.
• Coordinate with external vendors to ensure on-time delivery of materials.
• Maintain marketing databases and segment audiences for campaigns.
• Define and report on KPI and campaign performance, recommending improvements.

Skills

Copywriting

Project management

Database management

Communication

Team collaboration

Adaptability

Attention to detail

Customer understanding

Education

Bachelor's degree in Marketing, Communications, Business, Graphic Design

Tools

HubSpot CRM

HubSpot Marketing Hub

Adobe Creative Cloud

WordPress/WooCommerce

Google Analytics

Job description

IDEX in Minnesota is seeking a Marketing Specialist to develop, execute, and measure integrated marketing campaigns across print and digital channels. You will manage content, advertising, email marketing, social media, website updates, trade show promotion, and collateral development while ensuring consistent brand messaging.

The Marketing Specialist collaborates with leadership, sales, product teams, and external vendors to support business growth and achieve marketing objectives.