Integrated Marketing Specialist

Ziegler Caterpillar; BLOOMINGTON (MN); On-site; USD 64,000 - 77,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life Insur­

Paid time off

9 paid holidays

401(k) with company match

HSA with company contribution

Disability Insurance and EAP

Parental Leave

Fitness membership discount

Education Assistance

Job summary

Ziegler Inc. in Bloomington, MN seeks an Integrated Marketing Specialist to translate business objectives into integrated marketing strategies, demand generation programs, and customer engagement initiatives.

You will act as the voice of the business within Marketing, partner with sales leadership, and drive measurable growth through campaigns, content, and budget oversight.

Ideal candidates have 3–5 years in B2B marketing, a bachelor’s degree, and strong project management and analytics skills.

Qualifications

• 3–5 years of B2B or segment/vertical marketing experience tied to revenue goals.
• Experience delivering integrated marketing campaigns or go-to-market initiatives in B2B environments.
• Experience in industrial, dealer, agriculture, construction, power generation or rental markets.
• Strong budget tracking and vendor coordination experience.
• Excellent project management and organizational skills.
• Understanding of customer journeys and demand generation.
• Ability to work effectively with sales and commercial teams.

Responsibilities

• Serve as the primary marketing advisor to assigned business units.
• Lead go-to-market planning and execution for initiatives and growth programs.
• Contribute to annual and quarterly marketing plans, including budget tracking.
• Coordinate with sales and leadership to optimize campaigns and investments.
• Identify growth opportunities, demand signals, and competitive insights across channels.
• Align segment marketing objectives with revenue and business plans.
• Analyze pipeline and campaign performance to drive optimization.
• Ensure sales enablement materials align with market needs.

Skills

Account-based marketing

Demand generation

Go-to-market planning

Budget management

Project management

Collaboration with sales

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Job description

Ziegler Companies is seeking an Integrated Marketing Specialist to serve as a key marketing partner for assigned business units, translating business objectives into integrated marketing strategies, demand generation programs and customer engagement initiatives. This will include acting as the voice of the business within the Marketing team, ensuring marketing investments drive measurable growth outcomes.

Responsibilities:

• Serve as the primary marketing advisor to assigned business, providing market intelligence, customer insights and performance recommendations that influence business planning and revenue growth strategies
• Lead go-to-market planning and execution for key product or strategic initiatives, promotions and growth programs
• Contribute to annual and quarterly marketing plans for assigned business segments, including budget tracking
• Maintain regular planning cadence with sales and business leadership, providing campaign and customer insights that drive continuous improvement and optimization of marketing investments
• Identify growth opportunities, customer demand signals and competitive insights within assigned industry and across all digital, event, content and sales enablement channels
• Partner with segment leadership to establish marketing objectives, growth priorities and performance targets aligned to revenue and business plans
• Analyze segment pipeline, revenue performance and campaign effectives to identify opportunities for optimization and growth
• Ensure sales enablement materials algin with evolving customer and market needs
• Ensure alignment between segment strategies and enterprise marketing priorities.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications or related field required; experience with account-based marketing or B2B demand generation is preferred
• 3-5 years of B2B or segment/vertical marketing experience; tying marketing activities to revenue goals
• Experience delivering integrated marketing campaigns or go-to-market initiatives; particularly within B2B sales environments.
• Experience in industrial, dealer, agriculture, construction, power generation or rental markets
• Basic budget tracking and vendor coordination experience
• Strong project management and organizational skills.
• Understanding of customer journeys and demand generation.
• Ability to work effectively and credibly with sales and commercial teams.

Minimum Physical Requirements:

• Standing, walking, using hands, talking, hearing
• Working Conditions are indoors, and noise level is quiet

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!

The pay range for this position is

$64,400.00 to $77,250.00

Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location. Along with competitive pay, full time positions are benefits eligible which includes:

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.